How Astrix Security double data coverage and boosts call-to-connect rate by 6X

Challenge

Astrix's key challenge was their sub-1% connect rate, which hindered the sales team’s ability to engage prospects on the phone. Although they were already using ZoomInfo, its data quality—especially mobile phone numbers—didn’t meet their expectations. Additionally, the inefficiency in switching between tools, particularly when prospecting on LinkedIn, was slowing the team down and affecting their productivity.

Solution

To overcome these challenges, Astrix adopted upcell’s Prospector + Enrich solution. The switch to upcell delivered remarkable results. Astrix’s call-to-connect rate skyrocketed, increasing from below 1% to over 6%, marking a 6x improvement in their outreach success. Not only did this drastically improve the sales team's ability to connect with prospects, but the adoption of upcell’s Prospector dramatically improved the team’s workflow efficiency, allowing them to focus on cutting-edge outreach & engagement.

What made this outcome even more compelling was that Astrix was able to retain ZoomInfo’s data by switching to their enrichment solution, while eliminating the need for costly ZoomInfo sales licenses. This meant that for the same cost they were previously paying for just ZoomInfo, they now had access to both ZoomInfo and upcell’s data.