Challenge

Like many growth-focused companies, Legit Security needed a way to maximize sales effectiveness and jumpstart conversations with buyers. They were using two of the largest data providers that weren’t delivering accurate data, especially mobile numbers. Their requirements were clear: they needed a tool that was easy to use, quick to implement, and delivered instant value.

“Every aspect of prospecting felt more challenging than it needed to be,” says Director of Business Development Mattison Hamilton.

Solution

Legit Security turned to upcell because they provided superior data quality, offered unique feature/functionality, and provided the most seamless prospecting solution which enabled Legit to hit the ground running.

Legit Security transformed their outbound prospecting motion, significantly boosting their call-to-connect rate from 1.8% to 8.4% just by switching to upcell data. The ease of use, rapid implementation, and stellar support from upcell were game-changers for their BDR team.

Call-to-connect rate increased from 1.8% to 8.4%

“If we weren’t using upcell, it would be really painful to activate our outbound effectively. In many cases, we’d be calling into nowhere,” concluded Mattison.

To top it off, the cost efficiency was unmatched; other vendors charged an exorbitant amount, but switching to upcell saved Legit 35% on their data spend.