How Clarify cuts costs and increase prospecting efficiency
As a growth agency, Clarify has diverse demands across multiple industries, regions, and markets which led to significant challenges with data coverage and cost management. A single-provider approach simply wasn't going to cut it.
Features
Prospector
Enrich
61%
Cost reduction
40%
Faster prospecting
2X
More data coverage
Challenges & Goals
Clarify's key challenge was balancing comprehensive data coverage with cost-effectiveness. With various regions and industries requiring different data sources, a single provider wasn’t sufficient, leading to gaps in coverage and inefficiencies in the sales process. The team needed a solution that could:
Provide access to a broad range of data across different markets and regions.
Avoid the high costs associated with purchasing multiple licenses from different providers.
Maintain flexibility, ensuring that they weren’t locked into a single provider, which could leave them vulnerable to gaps in coverage.
Improve overall productivity by automating the data sourcing process, allowing the team to focus on creative, meaningful engagement with prospects.
The Solution
After reviewing their options, the company decided to implement an enrichment data model, allowing them to integrate multiple data vendors. This approach provided immediate access to a variety of data sources, significantly improving coverage. However, it also introduced a new challenge: how to efficiently source prospects without requiring individual team members to maintain their own logins to each provider and switch platforms endlessly.
Enter upcell. upcell became the critical final piece of their data strategy. By leveraging upcell’s solution, the company was able to:
Centralize and streamline the data sourcing process, allowing the team to add critical prospects into the CRM without the hassle of managing multiple logins or spending excessive time on manual data entry.
Ensure that the data integrated into their CRM was comprehensive and up-to-date, covering all necessary regions and industries.
Results
Cost Reduction: By adopting upcell’s model, the company significantly reduced their total data acquisition costs. They no longer needed to purchase multiple licenses, avoiding the exorbitant expenses associated with that approach.
Increased Efficiency: The time required to source and integrate data was dramatically reduced. The sales team now spends less time on administrative tasks and more time on engaging prospects creatively and meaningfully.
This strategic shift not only optimized their data management but also empowered the sales team to operate at peak efficiency, ultimately driving better sales outcomes across the board.
Challenges & Goals
Clarify's key challenge was balancing comprehensive data coverage with cost-effectiveness. With various regions and industries requiring different data sources, a single provider wasn’t sufficient, leading to gaps in coverage and inefficiencies in the sales process. The team needed a solution that could:
Provide access to a broad range of data across different markets and regions.
Avoid the high costs associated with purchasing multiple licenses from different providers.
Maintain flexibility, ensuring that they weren’t locked into a single provider, which could leave them vulnerable to gaps in coverage.
Improve overall productivity by automating the data sourcing process, allowing the team to focus on creative, meaningful engagement with prospects.
The Solution
After reviewing their options, the company decided to implement an enrichment data model, allowing them to integrate multiple data vendors. This approach provided immediate access to a variety of data sources, significantly improving coverage. However, it also introduced a new challenge: how to efficiently source prospects without requiring individual team members to maintain their own logins to each provider and switch platforms endlessly.
Enter upcell. upcell became the critical final piece of their data strategy. By leveraging upcell’s solution, the company was able to:
Centralize and streamline the data sourcing process, allowing the team to add critical prospects into the CRM without the hassle of managing multiple logins or spending excessive time on manual data entry.
Ensure that the data integrated into their CRM was comprehensive and up-to-date, covering all necessary regions and industries.
Results
Cost Reduction: By adopting upcell’s model, the company significantly reduced their total data acquisition costs. They no longer needed to purchase multiple licenses, avoiding the exorbitant expenses associated with that approach.
Increased Efficiency: The time required to source and integrate data was dramatically reduced. The sales team now spends less time on administrative tasks and more time on engaging prospects creatively and meaningfully.
This strategic shift not only optimized their data management but also empowered the sales team to operate at peak efficiency, ultimately driving better sales outcomes across the board.
"Using upcell means our team has increased their productivity, whilst increasing the number of data sources they can access at a lower total cost. Reducing manual steps has enabled the team to execute on pivotal but menial tasks quickly, so that they can prioritize personalizing the sales process.”
Holly Hamilton
Head of GTM Strategy & Operations
Clarify
Explore more stories
