Challenge
Mavenoid was grappling with low connect rates and the high costs associated with ZoomInfo and UserGems. Their sales team struggled with inefficient data sources and a costly tech stack, which hindered their ability to engage effectively with prospects. To overcome these issues, Mavenoid aimed to cut operational costs, consolidate their sales technology stack, and enhance data availability and intelligence. Their primary goal was to streamline their prospecting processes and boost sales productivity while remaining within budget constraints.
Solution
To address these challenges, Mavenoid implemented upcell's comprehensive suite of tools, including Prospector, Enrich, and Signals. This integration allowed Mavenoid to leverage upcell’s advanced Hotkey functionality, seamlessly exporting valuable records into Salesforce (SFDC) and SalesLoft.
The results were transformative. Mavenoid experienced a dramatic 50% improvement in prospecting efficiency. Account Executives (AEs), who previously struggled to maintain their 15-touch cadences due to time constraints, were now able to dedicate just 30 minutes daily to identify 25 high-potential prospects. With upcell’s Hotkeys, these prospects were efficiently routed to their Sales Development Representatives (SDRs) for follow-up.
"Our AEs can now prospect, and route leads straight to our SDRs for follow-up and engagement, allowing our AEs to contribute to pipeline generation, and ensuring that our SDRs spend as much time as possible on the phones!"
- Joe Wilkes, Manager, Business Development at Mavenoid
This shift not only streamlined the workflow but also enabled AEs to actively fuel SDR outreach with quality leads, enhancing overall sales productivity.
